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If You're Not Cloaking Your Links..
If You're Not Tracking Your Links..
If You're Not Testing Your Ads..
You Are Throwing Money Down The Drain!
 From The Desk Of
Ian Traynor
Dear Internet Marketer
I want to tell you a story
- and it doesn't do me any credit at all!
Some years ago, when I was
just getting started in online marketing, I bought a bunch
of good resale rights products and put together
what I thought was a rather nice package - and attractively
priced as well.
At that time I didn't have
many subscribers to "Marketing Update", so I thought I'd
attract visitors to my sales page by buying advertising
in three other email newsletters ("ezines").
One of them had a very large
circulation, and it cost, what was for me at that time,
a lot of dollars. Let's call it "Big Ezine".
The other two, with smaller numbers of subscribers, cost
a lot less. I'll call them "Little Ezine One" and
"Little Ezine Two".
It was a reasonable
success. I attracted a lot of visitors - and made quite a
few sales. I decided that despite the cost, but because of
its larger circulation, I'd repeat the ad in "Big
Ezine" .
What a mistake. Practically
no visitors - and zero sales.
But I persevered. I repeated
the ad in "Little Ezine One" . Success!
Lots of visitors, lots of sales!
I advertised again in "Little
Ezine One" .
Same success - and for the second time I had some good sales.
I then switched to the third
ezine - "Little Ezine Two". Result? Nothing.
I tried again. Nothing!
That "Big Ezine" and "Little
Ezine Two" were not good for me? That "Little
Ezine One" was one I should use again?
Maybe. But I'm not sure.
Perhaps "Big Ezine" brought me a ton of sales
the first time round. I'll never know. But I probably spent
a lot of unnecessary cash on those ads.
But
I never made that mistake again!
Shortly
afterwards, I started reading about "link tracking" and testing.
And it started me down and long an successful path
of methodically tracking all my links, experimenting with
different marketing strategies and tactics - and
measuring the results.
At the same time, I also
discovered the importance of "cloaking" my affiliate
links. I found that, not only did it stop a lot
of my affiliate commissions being "hijacked" by unscrupulous
people, but it also meant that my links looked less like
affiliate links.
Ever since I learnt the importance of cloaking, tracking
and testing, I spent a lot of cash on high-end software
tools. I invested in "AdTrackz" and spent nearly $300 on
"GoTryThis". I still use those tools today, along with
other tracking and testing tools.
And I've not regretted paying
for these expensive software products.
But I realise that many
people can't afford to spend this
sort of money. So, when a few things recently all came together,
I realised that, at last, I was able to offer a great
bunch of cloaking, tracking and testing tools at an affordable
price. I've come up with my...
"Cloak And Track" Toolkit
In this toolkit you'll get
the tools and the knowledge which will let you fine-tune all of
your online marketing to squeeze the last drop of profit
out of everything you do.
You'll get two first-class
software programs to effectively "cloak" your links,
to track accurately all your links and the
click-throughs, and to carry out "split testing" in an accurate
and scientific was.
You'll also get a report
which I've just published, revealing the secrets of professional
tracking and testing
At
the heart of this toolkit is a superb piece of software by
that quirky, but brilliant programmer, Jay Jennings. It enables
you you rapidly set up links which cloak your affiliate links
- and track these links.
It's designed for people
who don't want to know anything about "FTP", "MySQL", "setting
file permissions" and the like. There's none of that with
Jay's software.
I'll give you some more
details of this in a minute - and I have a video you can
watch.
Then I've included a classic piece of
"split testing" software: the "Scientific Internet Marketing
Assistant" ("SIMA"). This was released a few years ago, but
more or less abandoned by its developer. It's one of the
best that I've seen, and I've given it a good overhaul. Again,
I'll give you more details of this lower down this page.
This fact-filled, practical report, just published by my
consulting company, Traynor Kitching & Associates, gives
you detailed guidance on just what you
should be tracking and measuring. There's more details on
this report later on this page.
OK,
Ian, I've read enough - take me to the order details!
Right - let me give you
some more details about what you could be downloading in
the next few minutes..
 The "Cloak And Track" Software
Rapidly Create And Track Any Links
Rapidly Find Out What's Profitable And What Isn't!
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First, watch this short
video. It'll give you a rapid overview of how easy
it is to set up - and track - cloaked links. Just click
on the "Play" button..
The Camtasia Studio video content presented here requires JavaScript to be enabled and the latest version of the Macromedia Flash Player. If you are you using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here.
Here's what "Cloak And Track" can do for you
"Link Cloaking" means that the real link to a web
page is concealed behind a link which looks completely
different.
The "cloaked link" rapidly and invisibly redirects
the user to the page that you want them to go to
Why "cloak your links"? Well which
do you think works better:
http://www.somesite.com/cmd.cgi?affid=213867&prodid=bigdeal
or..
http://www.YourName.com/LookAt/BigDeal
Not only does the second one have more credibility
but it also conceals that it is an affiliate
link. And with popular affiliate links such as ClickBank's
it's only too easy for, say, your CB
ID to be replaced with someone else's CB
ID.
It's been estimated that up to 30 per cent
of affiliate links are "hijacked" unless they are
cloaked. Are you
prepared to let this happen to you?
lets you create cloaked
links in just a few seconds. Safely. Securely.
"Link Tracking" lets you find out exactly
how many times a link has been clicked. This is vital marketing
information.
I've
told you about how I lost a lot of money through not
tracking my links. It's not enough just to set up a
cloaked link. I could have used "Cloak And Track" (if
it had been around then) to set up a link which looked
like:
http://www.IanSuggests.com/LookAt/This
Winner
And used this in each of the three ezines
I'd advertised in. I could also have counted how many
times this link had been clicked.
But that still wouldn't have told me
which ezine sent me the most traffic!
But can do much better
than that. Using the "Campaigns" feature, all I would
have needed to do was to add a simple tag for each
ezine:
http://www.IanSuggests.com/LookAt/This
Winner/1
http://www.IanSuggests.com/LookAt/This Winner/2
http://www.IanSuggests.com/LookAt/This Winner/3
.. and would have told
me exactly which ezine was sending me the most potential
customers. And it would have given me this information
in both figures and charts:
With , you'll have the
knowledge to make informed decisions - not just wild
guesses. What will this mean to you? More profit!
One really popular online marketing technique
is to give away free reports. If they are good enough,
people will pass them around and, before long, thousands
of people will have a copy of your report.
But why would you give the report away
for free? Because there's loads of links in the report
- affiliate links, links to your own products etc.
- and these links will make you money!
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Say you produce a report about how to write and
produce an eBook. In it, you say:
"And I really recommend this eBook
compiler."
The link is your affiliate link to a page which
sells eBook compiler software.
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But hey - what if some of those links
stop working. Maybe the company's stopped selling the
product you're promoting in the report? Maybe you've
found a more profitable or a better product to promote?
You can't recall your reports - or even ask people
to download them again. They could be all over the
world!
 has the answer. Set
up the links in your report with "Cloak And Track"
links. Then, if you want to change the destination
of the link - say to another supplier of eBook compiler
software, just open up your "Cloak And Track" software,
find the link you want to change, and change the "Redirects
To" URL.
Instantly, the link in all your reports,
all over the world will change to the new link destination.
Magic!
 "Cloak
And Track" is software which you install on your own
computer - all flavours of Windows (including Vista)
and Mac OS X
10.1 (or higher).
You need a website on a server with PHP
(and that's just about every server) and you need to
know your FTP Username and
Password.
 You don't need to use any FTP software!
"Cloak And Track" does any uploading and downloading
for you.
You
don't need any MySQL databases or script installing.
You don't need to be a techie :-)
 Different
profiles for different sets of links. Do
you want to create redirect links using different servers?
No problem! With you can create multiple
profiles with different links for each one. That will
help your business stay organized.
Create
tracking campaigns instantly. If you have
a brainstorm while you're posting a message on a
forum, you can include a link to your product with
a brand new tracking token -- on-the-fly! Once you
have a link set up in , you can
add different tracking tokens as fast as you can
think of them.
Use
any folder name for Cloak and Tracker files. You
can put in just about any folder
you want on your web site, that way you can "customize" the
link to help increase your click-through
rate.
Add
links in seconds. When you want to use a
new link, enter it in the form
and in two clicks it's on your web server waiting
to be used. It's so easy to add new links it won't
slow down your workflow.
No
MySQL database needed. Sure there are some
nice reasons to use a database - so uses
it on your desktop, where you don't have to do anything
to make it work. On your server? No database is needed,
so there's less work for you to get started.
 In-Depth Training. Learn from the detailed User Manual
- and by watching eight training videos (nothing big
to download - watch them through my Video Viewer)
See
your tracking results with bar charts and line graphs. Some
folks are "numbers people" but most of
us like visual representation of data -- so pull
up all your tracking data for each link in a bar
chart to check the effectiveness of your campaigns.
Drill down for even more information, all the way
to the IP address of the person who clicked!
Create
remote views for JV partners. Give an affiliate
a cloaked link to use and let them add tracking tokens
-- then point them to a password-protected page they
can use to see which of their campaigns are doing
the best. This added-value service can
make your affiliates very happy!
That's fine, Ian - I'm ready to order
now!
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 "Scientific
Internet Marketing Assistant"
Carry Out "Split Testing" Of 2 Or More Web Pages
Find Out Which Sells The Most - And Switch To It Automatically!
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You know that the headline on a sales page is the
most important part of the page. If the headline doesn't
grab the visitor's attention, they won't bother to
read the rest of the page.
Suppose you're not sure which
of two headlines on a sales page is the best. What
you do is to set up two versions of the page and, using
special software, send visitors alternatively to the
two pages. Visitor #1 goes to Page A, Visitor #2 to
Page B, Visitor #3 to Page A .. and so on.
The software not only records how many people have
visited the page but also how many "conversions" each
page achieves - it might be sales, it might be opt-ins
to a newsletter.. whatever.
When enough people have visited the pages, you can
then decide which page had the best headline, based
on the conversions it achieved.
That's what "split testing" is all about. It's powerful
stuff! But you need the right software to carry out
split testing.
 "Scientific Internet Marketing Assistant"
("SIMA") was, unfortunately, abandoned by its creator,
Duncan Carver, several years ago. He gave it freely
to the online community but it's no longer available.
Until now! I've given Duncan's software a
dust down, corrected some link errors, smartened up
and enhanced the User Manual. But I've been very careful
to leave Duncan's original brilliant work intact.
SIMA is a script which you install on your web server.
It does not involve setting up a MySQL
database. I
make the installation easy for you with detailed instructions
in the User Manual.
 You log on to the Admin Area through your browser,
using the password which you have set up.
To create a new split test campaign, just complete
the form. You can test up to ten different versions
of a web page simultaneously.
You paste a small bit of code which SIMA generates
for you into the "thank you" page, which the customer
is sent to after making a purchase or signs up to your
list. This code tracks the conversions from each version
of the page.
You send your visitors (from a PPC ad, a link in a
newsletter.. whatever) to a special URL which SIMA
generates for you.
Another part of the Admin Area lets you check on the
progress of your test - and you can end it at any time.
You can even set SIMA to end the test after "x" visitors
- and subsequently send them to the page with the  highest
conversion rate.
If someone uses the split testing link more than once,
they will always be sent
to the version of the page which they saw the first
time.
The
User Manual includes Duncan Carver's excellent and
detailed guide to split testing, advising you of the
best things to test and giving in-depth advice and
help in setting up good split testing
campaigns.
If you are going to use split testing - and
you should - "SIMA"
is the software you should be using!
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 "Tracking
And Testing For Profit"
Learn The Secrets Of The Professionals
Find Out How To Track And Test - The Right Way
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 In this concise (20 page) report, you will learn:
The
one thing you must never do when testing
How
to interpret your website stats
The six
key stats you should
be tracking
How
to calculate "visitor value" - and why it's important
Five
simple ways to track and test
How
many visitors you need to test accurately
.. and much, much more.
is an ideal companion to the two software programs
in my
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 So, that's what's in my "Cloak And Track
Toolkit". At this point, some people might adding a pile
of bonuses. But I'm not going to insult your intelligence
and fill up your hard drive with a load of rubbish "bonuses".
What you're getting in my Toolkit is pure gold!
You're getting..
  The
powerful ,
which protects your affiliate links and gives you a highly
effective tracking system. And you don't need a Diploma in
Computer Studies to install and run it :-). It runs on all
Windows operating systems, and I'm including a version for
Macs, as well.
The highly-acclaimed , software which enables you to carry
out split testing. It helps you to weed out the strategies
and tactics which don't work, and focus your efforts on those
which do work.
My recently published report, , to add to your knowledge and skills
in applying these advanced internet marketing techniques.
And, of
course, you're getting my cast-iron guarantee:
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If, at any time
in the next 60 days ,
you are not completely satisfied with my ,
just ask me, and I will refund you promptly
and courteously.
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Is This What You Were Looking For?
Yes, the price! Remember, near the top
of this page I said that I wanted to make this Toolkit affordable.
I believe that everyone who is marketing online
should be tracking their links, should be testing techniques
and strategies and, if they are into affiliate marketing,
they should be cloaking their links.
So, I'm not expecting everybody to pay
out $300 for cloaking and tracking software such as GoTryThis
(good though it is). And I've seen some horrendous prices
for split testing software! To make these internet marketing
techniques available to most people, I've decided on a price
of just..
$57
Mind you, I will be
split-testing this price in the near future! I'll probably
be testing $57, $77 and $97. So, if you come back later and
this paragraph isn't here, and the price isn't $57, you'll
know I'm testing the prices!
If
you buy right NOW, you will only
pay Buy
safely and securely through PayPal
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You
don't need a PayPal
account. You can use a
credit card.
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System Requirements:
Windows: 98,
NT (4.0 or higher), 2000, XP, Vista
Macintosh: OS X 10.1 or higher
Web Server: PHP4 or higher
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One final thing.. please do not pay
for this, download it - and then do nothing with it. I've
seen this happen only too often. Remember, success comes through action!
Kind Regards
Professional Webmaster
P.S. Don't
forget - I'll be carrying out a split-test on the price
soon - and I'll only be testing the higher prices! If
you come back later you may have to pay more Order
now!
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